Sorry for being absent from the desk for some days. The professional life prepares you for the change and growth. I was at World Dental conference organized by IDA at Bandra Kurla complex. It was all about brand equity, brand image..the competitive edges and strategic angles touching to business at 360 degree of life…..there are some “eternal brands….Colgate, Listerine, Unilever( an organization as a all time fame name..),Ford, Johnson and Johnson,GE,Sony etc..those have created such a wave of change, which had changed the way people used to live……So remember, any thing which is meant to bring any positive change in lives of people, remains forever at the peak of their heart and so in market…….so create better products,better services for the eternity of the business…..just like Listerine mouth rinse…which is used since last 130 years and still one of the most respected,trusted brand for the consumers…..
so want to create an eternal….forever….brand?
love to all